Automotive
Marketing
Job Description
Chery is a leading Chinese Car Manufacturer. Its business scope covers the R&D, production and sales of passenger cars, commercial vehicles, mini cars, special vehicles, powertrain system and other products. It has sold more than 10 million vehicles, providing products and services for users in more than 80 countries and regions around the world every day.
About the business
Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
Chery is focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 10 million consumers worldwide.
- Analyzing and formulating brand localization positioning, brand communication strategy, communication plan and implementation, including brand event marketing, brand release and other activities.
- Responsible for the bidding and business process management of the local third party communication company.
- Lead the production and accurate dissemination of localized communication materials.
- Responsible for the communication planning of the Brand, products, including the mining of product selling points, product listing, auto show and implementation of regional brand activities; media channel monitoring, user interaction, fans management and crisis public relations.
- Responsible for managing brand communication activities of dealers.
- Education: Bachelor degree or above, journalism, media, marketing, advertising and other related majors.
- Professional experience: More than 3 years of brand management experience in automotive industry. Luxury brand experience is preferred.
- Language requirement: English & Spanish
Location: Santiago, Chile
Salary: Negotiable
