Who we areAmplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 19,400 professionals every day in a network more than 9,300 points of sale across 25 countries, give back the joy of hearing, feeling, and living to thousands of people across the world.At Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we can put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.
Media & Brand Advertising Specialist
Mission of the role:We are currently looking for reliable and experienced Marketing Specialist to join our team located at our office in Warsaw (Babka Tower)You will be reporting to the Marketing Manager Poland, working in close collaboration with the Head of Marketing based in Hungary.
Requirements:
What we offer:
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Main responsibilities:- Develop and execute successful marketing plans to deliver net revenue and profit targets within timescales and budget
- Plan and orchestrate the marketing channels to generate traffic and optimized funnel up to point of trial on shop level
- Oversee the planning and execution of the returning and existing customer funnel through CRM on shop level
- Directly responsible to drive digital communication and promotion planning across digital touch points (SEO, SEM, PPC, third-party, social)
- Provide weekly updates to business review and monitor business performance on shop level, build mitigation plan for high-risk shops
- Monitor, analyse, and evaluate business and market trends, consumer/shopper behaviour, and competitors' activity to identify market penetration opportunities - brand health study
- Develop communication strategy and lead in-market activation, actively take part in acquisition planning and new shop activation
- Partner with media / consumer and market insights teams to implement media strategy and plans - SoV
- Define and establish new processes to adopt global business practices
- Support defining and managing marketing budget
Requirements:
- Bachelor's degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Retail experience is advantage
- Analytical, data-driven
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills - Polish and English
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
What we offer:
- Great working environment in a Top - Employer Company
- A full-time employment contract in a dynamically developing company
- Training and development as part of the Amplifon Academy and more, so you can constantly develop your skills
- A friendly atmosphere, high organizational culture, and a lot of smiles
- Group insurance
- Medical care for you and your loved ones
- Benefit cafeteria
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