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This job description is a summary of the typical job duties and requirements that are essential to the evaluation of the job and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. On occasion, individuals classified on this job may be required to perform functions of a higher or lower skill level not included in this job description.
Job Summary/Purpose
Develop and execute marketing plans that facilitate growth and development of the Accessories Center business.
Job Responsibilities
Responsibilities:
- Develop short, medium and long term marketing plans to ensure that the Accessories Center targets are met.
- Coordinate with Deputy General Manager, Accessories, on designing of marketing campaigns to capture sales based on the market conditions and effective targeting of the appropriate customer demographics.
- Develop a range of accessory assets and use in all Accessories Marketing environments and mediums.
- Leverage the above to assemble an accessories catalog (hard and soft copy) that captures the full range of available products, their applications and features.
- Develop accessory displays and POS materials for use in the vehicle showrooms to capture customers enthusiasm and facilitate the personalization of their vehicles.
- Manage all accessories marketing requirements, from asset development, through to print, and online media.
- Develop and market a range of merchandising products to support Lexus and Toyota sales needs.
- Support all Customer activities and trade fairs to build market awareness of groups' accessories range.
- Establish a plan to develop then launch of new brand to establish a premium, quality image of the groups' accessories range.
- Extract and analyze data on accessories (Sales figures, CSI etc.) and maintain customer database for use by sales team.
- Where necessary, coordinate and follow up with Ministry approvals as per guidelines to ensure all documents and licensing processes are legal with Govt. law to run a campaign.
- Design public campaigns to increase the customer awareness about the accessories range to enhance the quality image and company heritage.
Minimum Requirements:
Educational Qualifications and Experience:
Post Graduate Diploma (Bachelor Degree + 1 or 2years diploma) or equivalent degree
OR Bachelor Degree (12th Standard + 3 years or 4 years degree) or equivalent with 5 - 8 years of experience respectively.
Linguistic Abilities: English is a must; Arabic is an asset.
Techno-Functional Competencies
E-Events Management
S-MS PowerPoint
S-Business Object
S-MS Word
B-MS Visio
S-E Synergy
B-Document Archival, Security and Management
S-Policies and Procedures
E-Advertising Plans Development
S-Business Writing
S-Products and Services
E-Market Research
S-MS Excel
E-Marketing Project
B-Dhow Information System
Behavioral Competencies
3 - Achievement Orientation
3 - Impact and Influence
3 - Customer Orientation
3 - Problem Solving
3 - Execution Excellence
3 - Personal Effectiveness
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The information contained in this Job profile is the property of Al- Sayer Group. It must not be copied or used for commercial or other purposes without prior written consent of the Management of Al-Sayer Group.
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