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Established in 2012, HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels. HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture. With the HBX e-commerce platform shipping to over 70 markets worldwide, it has one retail store in Hong Kong and its US-based flagship store in New York at 41 Division Street. HBX also has a very active digital community on Instagram, Facebook, Twitter, LINE, WeChat, RED, Kakao, and more.
Responsibilities:
- Develop marketing strategies and planning special campaigns to achieve company objectives.
- Collaborate with performance marketing team to localize strategies on different marketing channels (including affiliates, Baidu, influencer, content, etc) to achieve desired Return on investment.
- Strategize and manage all HBX marketing channels (RED, Weibo, Wechat, app push notifications, newsletter, etc.).
- Liaise with creative content team to create assets that resonates with local audience.
- Present weekly reports on the performance of marketing activities in the region.
- Collaborate with internal editorial teams on content sharing and strategic alignment to drive synergy between e-commerce and editorial.
Requirements:
- Bachelor Degree holder in Marketing, Business, Communications or related discipline.
- 2-3 years of solid work experience in social marketing and performance marketing, preferably on platforms such as Tmall, WeChat and RED.
- Chinese copywriting experience is a must.
- Fluent in Mandarin. Professional proficiency in verbal and written English is an advantage. Cantonese is an advantage.
- Knowledge of Baidu Analytics is an advantage.
- Basic proficiency in Excel and Google Suite
- Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
- Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
- Passionate about fashion and HYPEBEAST culture would be an advantage.
If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purpose only.
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